Summer is almost here and you still haven’t started shopping!? No worries! Get to it at Bethesda Row’s Ginger (7114 Bethesda Lane, Bethesda MD, 20814) for drop-dead designer looks for this season. Ginger carries many must haves including three today trends: the military jacket, the maxi-dress, and boho-chic blouses. You can shop these and other trends from style steady brands like Joie, Yoana Baraschi, Mar Y Sol, and Calypso and newbies you should know like Waverly Grey, Gemma, Bobi, and Jennifer Reale Designs.
Ginger is an upscale boutique, so you want to plan to purchase pieces that will up the ante on your wardrobe. For instance, a sharp military jacket can be worn with almost anything, anytime of year. Wear over layers for cool weather or as a light jacket in the spring/summer. I love the thought of doing a military jacket with cut-offs, it will add even more edge to an already edgy look. The maxi-dress is so simple for all of summer and really fits any occasion. Throw on a jean jacket or light cardi to make it work in other seasons. And boho-chic is the best, letting you keep things relaxed and citchy with the boho trend, yet seeming more pulled together. The “chic” piece keeps the ensemble slightly more sophisticated with the appropriate fits and details like crochet, fringe and paisley prints.
These are only three of the many trends Ginger will bring to you for the summer months. Shop in stores or online to see a full selection of chic clothing and accessories.






East Coast Chic (ECC) began as a fashion blog in 2010. I created ECC because the diversity of style on the East Coast is inspirational and endless. ECC allows me to share my favorite fashion thoughts and spots from my headquarters in Washington, DC, as well as other trend setting states along the East Coast and beyond. 