While fashion may always seem super glamorous, there is a dark side to everything. In this Etsy blog post The Tyranny of Trends by Charty Durrant (former fashion editor and lecturer at The London College of Fashion) you will read about the ugly side of a beautiful business. After reading, you may begin to consider and want to learn more about what you are wearing, where it came from and how it got to you.
Charty talks much about fast fashion and how it has led to injustices in the industry and deterioration and damaging of our natural resources. She emphasizes a new need to define ourselves by what we own and not who we are, which has created an overly harsh and somewhat frivolous culture causing an increase in insecurities leading to suicide and eating disorders in our society.
The article is not intended to scare you away from fashion, but to give you the knowledge needed to make an informed decision, if you like, about what you wear. It simply reminds us that we must have a sense of awareness, which is what you should consider in all you do like what you eat, what you drive, and the people you surround yourself with. Take some time to learn about your current clothing and how you can change the world by changing what you wear.






East Coast Chic (ECC) began as a fashion blog in 2010. I created ECC because the diversity of style on the East Coast is inspirational and endless. ECC allows me to share my favorite fashion thoughts and spots from my headquarters in Washington, DC, as well as other trend setting states along the East Coast and beyond. 
